Launched in Seoul in 2014, the brand "Andersson Bell" began with a Creative Director who was inspired by the contrast between Korean and Scandinavian cultures. Andersson Bell was launched by reinterpreting Scandinavian vibes from a Korean point of view to form new objects.
Each part of the name "Andersson Bell" holds meaning. The first word, "Andersson," comes from a typical Swedish last name, while the second word, "Bell," represents a traditional Korean temple bell. To put it simply, the two contrasting cultural traits were combined into one, resulting in Andersson Bell.
Today, Andersson Bell expresses its unique perspective by blending various cultural elements, rather than limiting itself strictly to Scandinavian influences.
